Last updated: Nov 11, 2025

PRIVACY POLICY

Hudson Institute of Performance Enhancement (“HIPE”), Athlete for Life (“AFL”), “we,” “our,” or “us,” is committed to protecting your privacy and handling your personal information responsibly. This policy outlines how we collect, use, store, and protect your data in accordance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

By using our website or services, you agree to this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

We collect personal information when you:

Fill out website forms
Join our email list or lead magnets
Book assessments or consultations
Purchase programs or services
Participate in in-person or online training
Contact us directly

This may include:

Name, email, phone number, address
Payment information (secured through third-party processors)
Fitness history, health information, injury details
Goals, assessments, and training preferences
Survey, quiz, or athlete archetype results

1.2 Information Collected Automatically

We may collect:

IP address
Device/browser information
Pages visited
Time spent on site
Traffic/referral sources

1.3 Cookies & Tracking

We may use cookies, pixels, and analytics tools to:

Improve site functionality
Personalize content
Track marketing data

You can disable cookies through your browser settings.

2. How We Use Your Information

2.1 To Deliver Services

Personalized coaching
Assessments and program development
Follow-ups, communication, and scheduling
Training progress tracking

2.2 Marketing & Communication

Newsletters and educational content
Program updates, promotions, and reminders
Lead magnet delivery

Unsubscribe options are available at any time.

2.3 Business Operations

Payment processing
Website improvement
Internal analytics
Legal compliance

We never sell your information.

3. How We Protect Your Information

We use:

Secure hosting
Encrypted payment gateways
Firewalls
Limited access permissions
Confidentiality practices

No method is 100% secure, but reasonable safeguards are in place.

4. Sharing of Information

We may share data with:

Payment processors
Email service providers
Scheduling platforms
Professional partners (with your permission)
Authorities when legally required

All partners maintain confidentiality standards.

5. Health Information

Health or fitness details shared with us are used only to:

Provide safe, effective coaching
Customize training and assessments

We do not diagnose medical conditions.

6. Your Rights

You may request:

Access to your information
Corrections
Removal from marketing lists
Deletion of your data (unless otherwise required by law)

7. Third-Party Links

We are not responsible for the privacy practices of external websites linked from ours.

8. Children’s Privacy

Our services are not intended for individuals under 16. We do not knowingly collect information from minors.

9. International Access

Users from outside Canada consent to having their information processed in Canada.

10. Contact

For privacy inquiries:

Hudson Institute of Performance Enhancement
Email: jeremy.hudson@rogers.com
Phone: 519-902-5137
London, Ontario, Canada

TERMS OF SERVICE

By accessing our website or using HIPE/AFL services, you agree to the following Terms of Service.

1. Acceptance of Terms

Using our website or purchasing any service indicates acceptance of these Terms. If you disagree, do not use our website or services.

2. Services Provided

HIPE/AFL provides:

In-person performance training
Online coaching and programming
Lifestyle, nutrition, and movement assessments
Group training, semi-private sessions
Digital products (guides, PDFs, courses, etc.)
Educational materials and membership content

These services support general fitness and performance and do not replace medical advice.

3. Eligibility

Users must:

Be at least 16 years of age
Provide accurate registration information
Disclose health/medical concerns
Obtain medical clearance when necessary

We may deny services at our discretion for safety reasons.

4. Health & Safety

You acknowledge that:

Physical training involves inherent risks
You must follow coaching instructions
You are responsible for disclosing health issues
We are not liable for injuries resulting from misuse or nondisclosure

Always consult a medical professional before starting any fitness program.

5. Payment & Billing

By purchasing a service, you agree that:

Payments are processed through secure third-party providers
Recurring memberships bill automatically
You are responsible for maintaining accurate payment information
Failure to pay may result in service suspension

Prices are subject to change.

6. Intellectual Property

All content—including programs, assessments, frameworks (e.g., AFL, Training Zones, IMA), and digital materials—is exclusively owned by HIPE/AFL.

You may not:

Copy, share, resell, or redistribute content
Use content for commercial purposes
Reproduce or modify proprietary training systems

Personal use only.

7. User Conduct

You agree not to:

Share login access or materials
Engage in abusive or harmful behaviour toward staff or community members
Interfere with website functionality
Use services for illegal or unauthorized purposes

Violation may result in termination of services without refund.

8. Third-Party Services

We integrate third-party services for payments, email, scheduling, and online coaching platforms. We are not responsible for their policies or actions.

9. Limitation of Liability

HIPE/AFL is not liable for:

Injuries sustained during training
Health issues arising from participation
Loss of data
Website interruptions
Incorrect information provided by users

Participation is voluntary and at your own risk.

10. Disclaimer

We do not guarantee:

Specific fitness results
Weight loss, muscle gain, or performance outcomes
Medical, nutrition, or therapy-based outcomes

Results vary based on individual effort and adherence.

11. Termination

We may terminate services if:

Policies are violated
Payments fail
Safety concerns arise
Abusive behaviour occurs

Outstanding balances remain due.

12. Governing Law

These Terms are governed by the laws of Ontario, Canada.

13. Contact

For questions regarding these Terms:

Hudson Institute of Performance Enhancement
Email: jeremy.hudson@rogers.com
Phone: 519-902-5137

REFUND & CANCELLATION POLICY

1. General Refund Policy

Due to the personalized nature of training, coaching, and digital products, all sales are final and non-refundable unless explicitly stated otherwise.

This includes:

In-person training
Online coaching
Assessments
Digital downloads
Group training memberships
Athlete for Life Transformation programs
Consultations

2. Session Cancellation Policy

In-Person or Virtual Sessions

24-hour notice required for cancellation
Late cancellations (under 24 hours) are charged as a full session
No-shows are charged in full

3. Memberships & Recurring Programs

Recurring billing continues automatically
14 days’ notice required to cancel
No refunds for partial billing cycles
Missed sessions do not roll over unless offered in your specific plan

4. Online Programs

All online programs and digital products are non-refundable due to instant access.

5. Promotional Packages

Fundraiser packages, discounted packages, and special promotions are:

Non-refundable
Non-transferable
Valid only during the stated timeframe

Extensions may be granted for serious injury or medical emergencies.

6. Supplements & Products (Optional)

If applicable:

Unopened items may be returned within 14 days
Opened items are non-refundable
Shipping fees are non-refundable

7. Service Guarantee

We guarantee quality of coaching, not specific outcomes.

If you have concerns, contact us and we will work to resolve them—but refunds are not provided.

8. Contact

Questions about refunds or cancellations:

Hudson Institute of Performance Enhancement
Email: jeremy.hudson@rogers.com
Phone: 519-902-5137